Issue 2 - featuring Datacloud

Datapop x Datacloud Global Congress 2025: Where Data Centres Became Pop Culture

In collaboration with Datacloud Global Congress 2025 to celebrate their 20 years, the second issue of The Data Centre Colouring Book debuted in Cannes, featuring the Datapop Art Show, a commemorative sticker design, and creative engagement with industry leaders.

Creative Collaboration

Colouring the Clouds in Cannes

For Datacloud Global Congress’ 20th anniversary in Cannes, Datapop Art worked with the event organisers to transform the Palais des Festivals into an unexpected celebration of digital infrastructure.

Two installations showcased artwork from The Data Center Colouring Book. The main exhibition in the Equinix Innovation Theatre featured bold new pieces from issue 2, including the circuit-board aerial of Cannes, the viral Data Centre Dress meme artwork, and a portrait of the Data Centre Marketing Club. The second installation, located in the Press Foyer, presented artwork from issue 1. Guests were invited to explore both editions, take home copies, and see how the project has evolved.

Datacloud also incorporated the artwork into its event branding, including the official commermorative laptop stickers, which helped create a unified and highly memorable moment for the community. The response was immediate and overwhelmingly positive. Hundreds of attendees visited both installations, and the exhibit gained strong visibility on LinkedIn through posts and mentions from Datacloud, SPA Communications, AVK, Data Exec, and many industry leaders.

The collaboration succeeded in turning servers, cooling systems, and key figures from the sector into pop icons, which helped humanise digital infrastructure and celebrate the people who build it. The Datapop Art Show sparked new conversations and collaborations, and it set the stage for the upcoming release of Issue 3 on Energy, which will continue to expand Datapop’s growing awareness across the industry.

Data never looked so good! We're proud to feature London-based artist Michael Jurado at Datacloud Global Congress, bringing a bold, creative lens to the world of digital infrastructure.

Datacloud

We are honoured to host you! I know what my legion of godchildren will be getting this year as presents. 🤣

Annabel Helm

Managing Director, Datacloud

Thank you, Michael. It was my pleasure to work on this project with you. Love the artwork, love your book, and it was a pleasure to meet you in person. Hope to see you at our other events. ❤️

Gio Logua

Creative Lead at techoraco

About Datacloud

Shaping the Digital Infrastructure of Tomorrow

Datacloud is the global event, networking, and thought-leadership platform for the data centre, cloud, AI, and investment space. From their flagship event, Datacloud Global Congress in Cannes, to regional touchpoints in the USA, Middle East, Europe, and Asia, professionals from across digital infrastructure consider Datacloud events must-attend fixtures to network, transact, and build their businesses.

Visit Datacloud's Website